Everything between your product and the Brazilian market.

Five connected services, one accountable advisor. Use them end to end, or bring us in where you're stuck.

01

Market assessment & entry strategy

Before you spend a year and a real budget, you need a straight answer: does Brazil need your technology, and how should it enter? We assess demand, competition, pricing and channel structure for your category, drawing on two decades of seeing which products succeed here and which quietly fail.

What you get

  • Category demand and competitive landscape review
  • Pricing reality check across private channels
  • Channel recommendation: exclusive distributor, regional partners or another model
  • A clear go / no-go view with an entry roadmap
02

Distributor matchmaking

We don't hand you a spreadsheet of contacts. From our personal network of importers and distributors across Brazil, we select two or three pre-qualified partners whose portfolio, reach and capabilities genuinely fit your product — companies we've done business with, or that people close to us have.

What you get

  • Partner profiles with portfolio fit and geographic coverage
  • Capability check: sales force, hospital access, logistics, regulatory track record
  • Warm introductions and facilitated first meetings
  • Guidance through partner selection

National reach

One hub in São Paulo. Routes to every region.

Brazil is continental: 26 states plus the Federal District, each with its own buyers, logistics and procurement habits. We work from São Paulo, Brazil's largest economic centre, with distribution partners that reach hospitals and buyers across the country.

  • São Paulo hub
  • Regional capitals
  • Distribution routes
Map of Brazil's 27 federative units with São Paulo as the hub and routes to regional capitalsAcreAlagoasAmazonasAmapáBahiaCearáDistrito FederalEspírito SantoGoiásMaranhãoMinas GeraisMato Grosso do SulMato GrossoParáParaíbaPernambucoPiauíParanáRio de JaneiroRio Grande do NorteRondôniaRoraimaRio Grande do SulSanta CatarinaSergipeSão PauloTocantinsACAMAPBACEGOMAMGMSMTPAPEPIPRRORRRSSCSPTO

Our vetting criteria

How we vet every distributor we introduce.

Choosing a Brazilian partner is hard to undo. Before we put a name in front of you, the company has to clear eight checks drawn from twenty years of choosing partners for our own imports.

01

ANVISA operating licence

A valid company authorization (AFE) to import and distribute health products, in good standing.

02

Regulatory track record

Registrations held, inspection history, and how recalls and complaints have been handled.

03

Portfolio fit

Complementary lines that open doors for your product, with no competing device in the same bag.

04

Sales force & specialty

Reps who already call on the specialists and departments that buy your category.

05

Hospital & buyer access

Active accounts in private hospitals, clinics and group purchasing, and experience with public tenders.

06

Geographic coverage

The states and regions they genuinely serve today, not the ones they hope to reach.

07

Logistics, quality & service

Compliant storage, batch traceability, and the technical capacity to train users and service equipment.

08

Financial health

The capital to hold stock and fund Brazil's long payment cycles, and a record of paying suppliers on time.

And one check no database can run: we have done business with them ourselves, or with people close to us who have.

Request a free first assessment
03

ANVISA regulatory pathway

Every medical device sold in Brazil must be regularized with ANVISA, the national health regulatory agency, through a Brazilian company that holds the registration. We walk your regulatory team through what that means for your category and coordinate with the specialists and registration holder who execute it.

What you get

  • Preliminary risk classification (Class I–IV)
  • Registration holder model: distributor-held or independent holder
  • Documentation gap review against your existing approvals (e.g. CE, FDA)
  • Coordination with regulatory specialists and, where applicable, INMETRO certification
Estimate your device's pathway in 60 seconds
Simplified overview based on ANVISA RDC 751/2022. Requirements vary by device; we confirm the exact pathway for your product with regulatory specialists.
Class Risk Pathway What it typically involves
I Low Notificação (notification) Simplified submission through a Brazilian registration holder
II Medium Notificação (notification) Simplified submission with technical documentation kept on file
III High Registro (registration) Full technical dossier and Brazilian GMP certification (CBPF) of the manufacturing site
IV Maximum Registro (registration) Full dossier including clinical evidence, plus CBPF certification
04

Deal structuring

The terms that make or break a partnership show up five years in, not five months in. We help both sides structure exclusivity, territory, performance expectations and responsibilities, so the deal is fair, clear and built to last.

What you get

  • Exclusivity scope and duration
  • Territory definition: national, regional or by segment
  • Performance milestones and review points
  • Registration ownership and transfer terms
05

Commercial launch & growth

Signing is the beginning. We stay close through registration and launch, keeping manufacturer and distributor aligned on priorities, forecasts and market feedback as revenue scales.

What you get

  • Launch plan alignment between both parties
  • Market feedback loop and early-stage troubleshooting
  • Periodic partnership reviews
  • Portfolio expansion opportunities

For Brazilian importers & distributors

Portfolio sourcing, while exclusivity is still on the table.

You've solved the hard part: the sales force, the relationships, the logistics. We add a pipeline of vetted, exclusive opportunities you would otherwise never see — or spend a year finding yourselves.

Screened

Manufacturers we've vetted ourselves

Technology and go-to-market that genuinely fit your portfolio.

Honest

Opportunities presented as they are

A clear assessment of each opportunity — never oversold.

Protected

Deals structured for the long run

Terms that protect your investment five years out.

Questions

What clients ask before the first call.

Are you a distributor?

No. We ran our own import company for twenty years, but today we act as an independent advisor between manufacturers and distributors. We don't compete with the partners we introduce.

Do you file the ANVISA registration yourselves?

We guide you through the pathway, help you choose the right registration holder model, and coordinate with the regulatory specialists who prepare and file the submission. You always know what is required and why.

How long does market entry take?

It depends on your device class and documentation. Our goal is to compress the year companies usually spend finding a partner into a few months. Regulatory timelines then depend on your pathway and ANVISA.

Which device categories do you work with?

Medical devices and healthcare products across categories. Tell us about yours on a first call and we'll tell you honestly whether we're the right fit.

How do we get started?

Book a 30-minute call. We'll discuss your product, your goals for Brazil and whether we're the right fit. No obligation.

Next step

Let's put a date on this.

Set up a call with your team and we'll walk you through the ANVISA pathway and partner landscape for your category.